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Advertising and the Motor-Car (Frostick 1970)

Advertising and the Motor-Car (Frostick 1970)
Advertising and the Motor-Car (Frostick 1970) Advertising and the Motor-Car (Frostick 1970) Advertising and the Motor-Car (Frostick 1970)
Advertising and the Motor-Car (Frostick 1970)
Stock Status : In Stock
Product Condition:   New
£28.00
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Large Volume depicting the ever changing format of Motor Car Advertising to suit the fashion of the time and the cultures targeted. From the highly ornate & colourful, of the late Victorian and Edwardian Period, when Manufacturers and even potential Manufacturers made highly optimistic! claims for their products, that would land them in Court to-day (under the Trades Discription Act), through the Art Deco era of the '20's & '30's, to the austerity of War and into the late '40's and then the hopeful New Elizabethian period of the early '50's with a basis towards the Export Drive, developing into American Style Chrome & Fins, the early '60's with Carnaby Street Pop & Fashion, merging into the hippy days as the '70's approached. Super Social History of the Cars and the Sales Ploys of the times. The large format book runs to 159 pages. Book itself is very good but the jacket is well worn and badly faded at the spine