The birth and growth of the gian French tyre maker and the exepctionally good use they have made of 'Mr Bibendum' as a logo over the decades. It is said that the brothers were walking their factory one morning and came across a stack of tyres on varying sizes that appeared to look like a Ample Gentleman in reclining posture and 'Bibendum' was born, as is the snide reference to 'Spare Tyre' when referring to excess weight around the stomach area of ones friends!. 310 pages. The Book and jacket are in as New Condition.
